The one important thing to remember about SEO (also known as search engine optimization or organic search) is that it changes constantly. Therefore my article is labelled Top 10 SEO Tips 2015. As Google and other search engines get smarter they keep on changing their algorithms in order to weed out the bad websites that are using schemes to rank their websites higher. Google also strives to give the user the best possible search results – as it should be. Therefore it is important that you keep up to date with the newest developments and keep your site optimized and current.
Once again it is also worth mentioning that there is no quick fix and search engine optimization takes a lot of hard work and dedication. But I promise you if you follow these few simple tips you will see results.
Create quality content.
Content is key and it is the one thing that search engines are ALWAYS looking for. Keyword-stuffing however is something of the past and your content needs to be created for humans and not search engines (see how clever those little algorithms are getting?).
Optimize your site by creating pages around a keyword or rather a search phrase. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page content.
Make sure of your URL Structure.
One of the first things that Google spiders will do is to crawl your website’s URL. You should make sure that all your URLs are aligned with your page’s content, topics and keywords. By doing this your URLs will help the search engines categorise your website.
Make sure all your pages have title tags. Title tags should be unique and keyword focused.
A description is that little snippet about your page that pops up under your title when searching in Google. It is important here to once again include your keyword phrase. It should be a short summary not more than 156 characters and should grab the searcher’s attention. They must WANT to click on your listing.
Images and Galleries
Google can read but it can’t “see”. Therefore you have to make it see. Sounds difficult? It is quite simple. For each and every image you load onto your site you should also add an alt tag, title and description. The same rules apply as for the titles and descriptions for your on-page optimization – your title should clearly say what your image is and the description should describe it. Kind of obvious right?
According to statistics and various studies, mobile browsing is fast surpassing desktop browsing. Therefore it is very important (for your business as well as for Google) to go mobile. Google has even announced that having your site optimized for mobile use will score you a lot of points. The easiest way to do this? Develop a responsive website!
Increase your site speed
Site speed continues to be a ranking factor for search engines. Nobody likes to wait for a site to load. And as technology develops users are getting more and more accustomed to fast load times. Once again this is not only important for Google, but also important for your users/clients/customers. If you don’t want to lose potential clients make sure that page loads fast.
A few simple things you should check if your site is not loading fast enough is image and video size, embedded media and chunky coding
Social media platforms are one of the best marketing channels available to you. It will introduce people to your brand. You can use it to create traffic to your website. And it shows up in search engines! What’s not to like?
Social media should not only be part of your SEO plan but should form part of your online marketing strategy too.
Keep your site updated
This is a simple one … we talked about content and how content is key. Old content however is not key – constantly update your site and add new information, articles images, whatever you want. Just make sure you keep on adding quality content and keep your information up to date. Nothing worse that someone trying to reach you but the number or email address is not working.
Grow natural inbound links
As a ranking factor Google still looks at quality links to your site. Why? Well the more people say that you are cool, the cooler you should be, right?
Links should come from quality websites so keep on monitoring them.
Measure, Measure, measure!
In conclusion to my TOP 10 SEO Tips for 2015 I want to talk about measurement. There are many tools available to you for measurement. The simplest and most easily available of these are Google Analytics, Google Webmaster Tools, and Facebook Insights.
Keep on measuring your efforts to see if they are working. You need to know if you are on the right track and if your efforts are bearing fruit. If it is working keep on going, if not it might be time for a change. My motto: If you can’t measure it why do it?