I often get a blank stare when I talk about SEO. And although it is getting more and more popular there are still a few questions on exactly what it really is.
SEO is short for Search Engine Optimization, also known as organic search. It is the process of improving your website and making it more search engine friendly so that it receives more visits from search engines like Google, Yahoo! Or Bing. Simply put it is the answer to the question: How do I rank higher in Google when users search for keywords that best relate to my business?
I always say that ranking in search engines is like a popularity contest – the cooler you are the higher you rank.
What does this mean for you? It means that your website needs to be optimized in such a way that Google thinks you are cooler that anyone else and therefore ranks you first. There are many aspects to SEO, from the words on your page (content) up to how your pages are structured. Not only do you want people to get information from your page, but you also want Google to understand what your website is about. If Google understands your website, it will be able to rank your website.
Unfortunately there are no short-cuts or easy ways to do this. Search engines work with complex algorithms and it takes a lot of work to convince them that you are better than the rest and deserve one of the top spots.
Having said that there are a few simple rules you can follow to optimize your site and ensure that you get the desired results. This is not a quick process though. Like I said it takes a lot of time and dedication – remember the internet is big and the competition great!
Look out for my post on TOP 10 SEO TIPS to see what you can do to optimize your website …