Tag Archive for SEO

How does Google+ Communities work?

Google+ CommunitiesOne of the best features of Google+ is the communities. It allows you to become part of the conversation and at the same time you can even promote your brand a little. But be careful not to become a spammer or you will be booted out faster that you can say Google!

But I am getting ahead of myself … Lets first have a look at how Google+ Communities work.

Google+ Communities is exactly what the name implies – a place where you can become part of something and interact with like-minded people. It brings people with the same interests together.

Basically it is Google’s version of Facebook Groups. It is a social network that covers any topic from photography to medicine. Anyone can start a Community and it can be run by a business, an individual or a group of people. Which means that you can act as yourself or in a business capacity – you can start a discussion or participate in any topic of your choosing.

Members of a community can interact with you or your business by sharing content, +1 or commenting on posts.

This in turn will create greater visibility for your content or product and you can have a direct connection with your audience. By monitoring comments and feedback you will also be able to alter the conversation around your brand if need be.

Your reputation in social media

You can also post to communities privately or public. Private means that only the people in community will be able to see your posts, whereby posting public will make it available for everyone to see.

Joining a community

  1. Open Google+
  2. In the top-left corner, click the drop-down menu (small arrow next to home), then click on Communities
  3. In the top-right corner you will see the search box with the text: “Search for communities
  4. Click inside the search box and type in what you’d like to search for; press Enter
  5. A page will load with your search results
  6. To open the community’s page you are interested in, click on the name of the community
  7. You will be taken to that community and can read more about that specific community
  8. If you find a community that you’d like to join, click Join community in the right hand corner

Congratulations you are now part of a community and can start posting or commenting.

Creating your own community

  1. Open Google+.
  2. In the top-left corner, click the drop-down menu (small arrow next to home), then click on Communities
  3. In the top right-hand corner (next to the search box), click Create community.
  4. Choose whether you want your community to be public or private.Public – Your community will be open to the worldPrivate – Only invited members can join the community and see posts.Important Tip: You can’t change this later, so be sure of your choice!If you click Private, you’ll also have to choose whether or not people can search for your community.If you click Public, you’ll also have to choose whether or not people need to ask for permission to join the community.
  5. Type a name (make your name universal i.e. instead of using your company name, rather use an industry related term). Click on Create community.

Important Tip: If your community has 500 members or more, you can’t change the name, so think this through.

Note: Instructions are for a computer and might differ slightly if you are on a mobile device.


Should I use Google+ for my business?

Google+ for BusinessThe subject of Google+ for Business has been much debated over the past few years. Should I use Google+ for my business? Is it worth the time and effort? The short answer is YES.

Why do I say YES to Google+ for my business?

  1. User Base

Google+ has been around for 3 years now and despite a lot of criticism that it won’t take off the opposite has been proven true. With over 300 million active users it definitely is a platform that should form part of your online marketing strategy.

  1. What does Google+ offer?

One of the most attractive features of Google+ is that unlike other social media platforms messages to your customers can be more targeted with features like hangouts, communities and circles.

With Google+ Communities you can easily interact with potential clients. Being part of the conversation is a great way to connect with customers and grow your client base. It also allows you to learn more about what clients want and establish where there is a gap in the market or a specific need.

With Google+ Circles you can add customers to different circles in order to send them targeted messages. This ensures that no effort gets wasted.

Google+ Hangouts is another opportunity to become part of the conversation. Here you can connect with like-minded people, share ideas or even show off your skills.

  1. Google+ isn’t Facebook nor Twitter

Facebook and Twitter are excellent social media platforms and should not be disregarded. But Google+ should definitely be added to the mix. Here you don’t have a 140 character limit and you have a much wider audience than just your friends. It’s not better (by no means), just different.

Your reputation in social media

Read more about how to use Facebook Effectively

  1. Search Engine Optimization (SEO)

When looking at search engines, Google is the undisputed leader at the top of the list. With Google+ being one of Google’s products it is no wonder that businesses that have well established Google+ profiles’ content gets ranked higher than those not on Google+. Let’s face it – wouldn’t you rather promote your own content than someone else’s?

It is however important to note that although Google+ can be very valuable for your SEO efforts you should not focus on it at the expense of adding quality content to your website.

Read more about SEO here.

In conclusion

Although I wouldn’t recommend Google+ as a stand-alone solution to your online marketing or social media needs, it definitely should form part of your social media strategy.

I will be exploring how to effectively use Google+ a bit further, so look out for those articles.

Top 10 SEO Tips – 2015

Top 10 SEO Tips 2015The one important thing to remember about SEO (also known as search engine optimization or organic search) is that it changes constantly. Therefore my article is labelled Top 10 SEO Tips 2015. As Google and other search engines get smarter they keep on changing their algorithms in order to weed out the bad websites that are using schemes to rank their websites higher. Google also strives to give the user the best possible search results – as it should be. Therefore it is important that you keep up to date with the newest developments and keep your site optimized and current.

Once again it is also worth mentioning that there is no quick fix and search engine optimization takes a lot of hard work and dedication. But I promise you if you follow these few simple tips you will see results.

  1. Create quality content.

Content is key and it is the one thing that search engines are ALWAYS looking for. Keyword-stuffing however is something of the past and your content needs to be created for humans and not search engines (see how clever those little algorithms are getting?).

Optimize your site by creating pages around a keyword or rather a search phrase. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page content.

  1. Make sure of your URL Structure.

One of the first things that Google spiders will do is to crawl your website’s URL.   You should make sure that all your URLs are aligned with your page’s content, topics and keywords. By doing this your URLs will help the search engines categorise your website.

  1. Title tags

Make sure all your pages have title tags. Title tags should be unique and keyword focused.

  1. Meta descriptions

A description is that little snippet about your page that pops up under your title when searching in Google. It is important here to once again include your keyword phrase. It should be a short summary not more than 156 characters and should grab the searcher’s attention. They must WANT to click on your listing.

  1. Images and Galleries

Google can read but it can’t “see”. Therefore you have to make it see. Sounds difficult? It is quite simple. For each and every image you load onto your site you should also add an alt tag, title and description. The same rules apply as for the titles and descriptions for your on-page optimization – your title should clearly say what your image is and the description should describe it. Kind of obvious right?

  1. Go Mobile.

According to statistics and various studies, mobile browsing is fast surpassing desktop browsing. Therefore it is very important (for your business as well as for Google) to go mobile. Google has even announced that having your site optimized for mobile use will score you a lot of points. The easiest way to do this? Develop a responsive website!

  1. Increase your site speed

Site speed continues to be a ranking factor for search engines. Nobody likes to wait for a site to load. And as technology develops users are getting more and more accustomed to fast load times. Once again this is not only important for Google, but also important for your users/clients/customers. If you don’t want to lose potential clients make sure that page loads fast.

Your reputation in social media

A few simple things you should check if your site is not loading fast enough is image and video size, embedded media and chunky coding

  1. Be Social.

Social media platforms are one of the best marketing channels available to you. It will introduce people to your brand. You can use it to create traffic to your website. And it shows up in search engines! What’s not to like?

Social media should not only be part of your SEO plan but should form part of your online marketing strategy too.

  1. Keep your site updated

This is a simple one … we talked about content and how content is key. Old content however is not key – constantly update your site and add new information, articles images, whatever you want. Just make sure you keep on adding quality content and keep your information up to date. Nothing worse that someone trying to reach you but the number or email address is not working.

  1. Grow natural inbound links

As a ranking factor Google still looks at quality links to your site. Why? Well the more people say that you are cool, the cooler you should be, right?

Links should come from quality websites so keep on monitoring them.

Measure, Measure, measure!

In conclusion to my TOP 10 SEO Tips for 2015 I want to talk about measurement. There are many tools available to you for measurement. The simplest and most easily available of these are Google Analytics, Google Webmaster Tools, and Facebook Insights.

Keep on measuring your efforts to see if they are working. You need to know if you are on the right track and if your efforts are bearing fruit. If it is working keep on going, if not it might be time for a change. My motto: If you can’t measure it why do it?

What is SEO?

I often get a blank stare when I talk about SEO.  And although it is getting more and more popular there are still a few questions on exactly what it really is.

What is SEO

SEO is short for Search Engine Optimization, also known as organic search.  It is the process of improving your website and making it more search engine friendly so that it receives more visits from search engines like Google, Yahoo! Or Bing.  Simply put it is the answer to the question:  How do I rank higher in Google when users search for keywords that best relate to my business?

I always say that ranking in search engines is like a popularity contest – the cooler you are the higher you rank.

Your reputation in social media

What does this mean for you?  It means that your website needs to be optimized in such a way that Google thinks you are cooler that anyone else and therefore ranks you first.  There are many aspects to SEO, from the words on your page (content) up to how your pages are structured.  Not only do you want people to get information from your page, but you also want Google to understand what your website is about.  If Google understands your website, it will be able to rank your website.

Unfortunately there are no short-cuts or easy ways to do this.  Search engines work with complex algorithms and it takes a lot of work to convince them that you are better than the rest and deserve one of the top spots.

Having said that there are a few simple rules you can follow to optimize your site and ensure that you get the desired results.  This is not a quick process though.  Like I said it takes a lot of time and dedication – remember the internet is big and the competition great!

Look out for my post on TOP 10 SEO TIPS to see what you can do to optimize your website …

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