Follow these simple steps to Getting Started with Google+
- Create a Google+ Page
Firstly to create a Google+ Page for your business you need a personal Google+ profile. This is not too difficult to do. Once you have a Gmail email account you can just claim your page.
Once that is done, you can start your business page here. Remember to choose the business type that correctly represents your type of business.
- Verify your page, and claim your vanity URL (for example plus.google.com/mybusinessname/)
After you have selected what type of business page you want to create Google will ask you to locate your business on Google Maps.
Next Google will ask you to verify your business. You will be sent a unique code to the address you listed. Once you receive this code through the post you can complete the process.
If you do not verify your business you will still be able to use the page, but for search results it is best to verify.
- Complete your profile
Fill in all the profile information. Make sure to fill out your about page as completely as possible. Include an interesting bio that accurately describes your business. Next add your logo and cover photo. Choose images that correctly describes your brand so that people will recognize you straight away. This is also important so it doesn’t create brand confusion.
Useful Tip: Google recommends that your Cover Photo size is 1080 x 608 pixels and 270 x 270 pixels for your Logo.
- Add the Google+ badge or button to drive followers
The Google+ Buttons is a customizable widget that helps you connect your site to your Google+ Page. The buttons allows visitors to +1 you, add you to their circles, share content directly from your website and recommends your content to Google.
Google+ Buttons are added by adding script to your website. The script can be found on the Google Developers Page.
You can use the following Google+ buttons:
- +1 Button
- Follow Button
- Hangout button
- Start Connecting
As with other social networks once you are on Google+ it is important to post regularly.
Posts can by shared publicly or only with your circles.
When you follow people you add them to your circles. Circles can be explained as being much like email lists in that it allows you to organize people you want to communicate with and helps you send targeted communication. Apart from the default circles (Following, Friends, Family) you can add more circles and name them accordingly.
If you don’t want to use circles your posts will be shared publicly. This will be fine if you want to get started right away, but keep on working on those circles for optimal strategic communication.
So what do you post?
Here are a few ideas to get you started:
- Share information about your business
- Post links to blog posts you have written
- Post News or upcoming events
- Use Graphic/Visual Content – photos, images, infographics, videos
- Share interesting information, posts or links from other blogs or sites related to yours
I will be going in depth about Google+ posting in a coming article, so be on the look-out for that.