We have talked about Facebook and the value it adds to your business before. Now it is time to engage your customers. Here are my top 5 ways on how to engage customers on Facebook.
This is a simple one – your customers can’t engage if there is nothing to engage with. So once again content is key. Keep in mind that content needs to be new and fresh. Try to post at least once a day. It is also a good idea to use a call to action so that customers know what is expected of them.
One sure way to get your customers to engage is to involve them in the post. By asking a question you easily get them to interact. This in turn creates activity on your page and also boosts popularity.
Images and videos creates more likes and shares
Your content needs to be of such a standard that it firstly draws attention and secondly makes people want to share it. What draws your attention more? A sentence that is text format only, or a colorful image. I think the answer is obvious.
In today’s economy it is all about the money, so use it! Everybody loves a bargain and you have to give it to them. This can be done in two ways. One – advertise your brand! Tell them about your specials. Two – get them to interact by offering a discount coupon or something free for liking or sharing your Facebook page.
You can also use specific promotional codes so that you can track which post brought you the clients.
Competitions are a great way to market your brand. Asking people to like or comment in order to win something is easy for them and great for you. Your followers will grow and so will your brand. This is also a great way of marketing a certain product.
There are however a few rules that has to be followed when launching a competition on Facebook. You should always adhere to these rules as to ensure that your page does not get removed by Facebook.
In short you CAN:
- Ask people to like a post to enter
- Ask people to comment on a post to enter
- Ask people to private message the page to enter
- Ask people to post on your page to enter
You CAN NOT:
- Ask people to share to enter
- Ask people to invite to enter
- Ask people to tag themselves in content to enter
Business Page rules can be found here https://www.facebook.com/page_guidelines.php. They did however make it a bit easier for launching promotions etc. with the following amendments https://www.facebook.com/business/news/page-promotions-terms.
Lastly remember that whatever you post it should be interesting and most important of all posts should be shareable. Use a variety of different posts and content to keep your customers engaged and interested. Good luck and happy posting!