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Tag Archive for Business Facebook Page

5 Ways to engage customers on Facebook

5 ways to engage customers on facebook

We have talked about Facebook and the value it adds to your business before. Now it is time to engage your customers. Here are my top 5 ways on how to engage customers on Facebook.

  1. Post often

This is a simple one – your customers can’t engage if there is nothing to engage with. So once again content is key. Keep in mind that content needs to be new and fresh. Try to post at least once a day. It is also a good idea to use a call to action so that customers know what is expected of them.

  1. Use questions

One sure way to get your customers to engage is to involve them in the post. By asking a question you easily get them to interact. This in turn creates activity on your page and also boosts popularity.

  1. Images and videos creates more likes and shares

Your content needs to be of such a standard that it firstly draws attention and secondly makes people want to share it. What draws your attention more? A sentence that is text format only, or a colorful image. I think the answer is obvious.

  1. Offer promotions

In today’s economy it is all about the money, so use it! Everybody loves a bargain and you have to give it to them. This can be done in two ways. One – advertise your brand! Tell them about your specials. Two – get them to interact by offering a discount coupon or something free for liking or sharing your Facebook page.

You can also use specific promotional codes so that you can track which post brought you the clients.

Your reputation in social media
  1. Competitions

Competitions are a great way to market your brand. Asking people to like or comment in order to win something is easy for them and great for you. Your followers will grow and so will your brand. This is also a great way of marketing a certain product.

There are however a few rules that has to be followed when launching a competition on Facebook. You should always adhere to these rules as to ensure that your page does not get removed by Facebook.

In short you CAN:

  • Ask people to like a post to enter
  • Ask people to comment on a post to enter
  • Ask people to private message the page to enter
  • Ask people to post on your page to enter

You CAN NOT:

  • Ask people to share to enter
  • Ask people to invite to enter
  • Ask people to tag themselves in content to enter

Business Page rules can be found here https://www.facebook.com/page_guidelines.php. They did however make it a bit easier for launching promotions etc. with the following amendments https://www.facebook.com/business/news/page-promotions-terms.

Lastly remember that whatever you post it should be interesting and most important of all posts should be shareable. Use a variety of different posts and content to keep your customers engaged and interested. Good luck and happy posting!

How to use Facebook effectively

How to use Facebook effectivelyIf you are not sure what to do with your facebook page now that you created it, this article is for you. Just a few simple steps can make all the difference.  If you want to know how to use Facebook effectively we need to start at the beginning …

What are your goals?
Firstly it is very important to establish your goals …what do you want to achieve with your Facebook Page?
Secondly get a clear idea of who your target market is? Who is your audience? Who are you talking to?

As soon as that is clear you can decide on what type of post you should post. Tailored with the right message to the right people. There is no sense in posting anything if you are not clear on why you are doing it in the first place … Example: you are not going to post messages about skateboards if your target market is over 80!!! Firstly the over 80’s are rarely on facebook and secondly why would they be interested in skateboards?

Possible Goals
You want to create brand awareness
You want to engage with your customers
You want to grow your consumer base

Your reputation in social media

Whatever your goal may be, one important aspect remains … you cannot achieve anything if you don’t have people on your Facebook Page! You need people who are active, engaged and interested! The more they engage, the more people will see your posts and the more people will like your page!

How do you do that?
It is simple … Get people to engage with your Page timeline!

It is important to get the people to engage. Why? If they are engaged they are more likely to participate and more likely to share, like and comment. As soon as this happens your posts will spread like wildfire! The more it spreads, the more people you reach!

  • Share updates, questions, photos, links, infographics, text and other content on your Page regularly. Use different types of posts to keep it interesting.
  • Post at least a few times a week so people who like you see your stories in their news feeds and visitors to your Page always see something new.
  • Don’t make it all about ME ME ME. ME gets boring after a while, so post some interesting stuff related to your page as well.
  • Your posts must be shareable! By this I mean it should be good enough for other people to want to share it. If it doesn’t make me look good, why would I want to share it with my friends?
  • Make sure people notice your most important content by pinning posts to the top of your Page or highlighting/starring them so they’re bigger.
  • Respond! Respond! Respond! When people engage with you, make sure to respond so they know you’re listening. By not responding in a timely manner you will lose not only clients/customers but it will do your brand damage. If they know your page is where they can get answers they will keep on coming back.

What about BAD comments?
Always and I mean ALWAYS respond whether it is a bad comment or a great comment. Use bad and great comments as feedback on how to better your business. If someone liked something a lot, maybe more of that. If someone had a bad experience use that info to better your business. In business nothing is more valuable than feedback. We need to know what clients/customers think of us and we need to build on that! Facebook and social other social media means that you don’t have to pay thousands of rands for surveys or focus groups – you can have feedback for free! USE IT!

5 steps to creating a successful online marketing campaign

Follow these five easy steps to create a successful online marketing campaign for your business.

1. Create a consistent look and feel
This is important in order to establish a strong brand.

2. Identify your target audience
Ask questions like: Who are you talking to? Who is my customers?

Your reputation in social media

3. Pick your channels
Ask where on the web do my customers “hang out”? Whether it is Facebook, Twitter, LinkedIn, YouTube, Google+ … that is where you go!

4. Create content that is clear and understandable to the everyday person; content that can be repurposed or adapted to suit different channels.
Remember that just because it makes sense to you, doesn’t mean it will make sense to the lay-man.

5. Get your staff on the same page
It wouldn’t do your business any good if staff is not up to date on what you are posting or offering online!

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