Why do I say YES to Google+ for my business?
- User Base
Google+ has been around for 3 years now and despite a lot of criticism that it won’t take off the opposite has been proven true. With over 300 million active users it definitely is a platform that should form part of your online marketing strategy.
- What does Google+ offer?
One of the most attractive features of Google+ is that unlike other social media platforms messages to your customers can be more targeted with features like hangouts, communities and circles.
With Google+ Communities you can easily interact with potential clients. Being part of the conversation is a great way to connect with customers and grow your client base. It also allows you to learn more about what clients want and establish where there is a gap in the market or a specific need.
With Google+ Circles you can add customers to different circles in order to send them targeted messages. This ensures that no effort gets wasted.
Google+ Hangouts is another opportunity to become part of the conversation. Here you can connect with like-minded people, share ideas or even show off your skills.
- Google+ isn’t Facebook nor Twitter
Facebook and Twitter are excellent social media platforms and should not be disregarded. But Google+ should definitely be added to the mix. Here you don’t have a 140 character limit and you have a much wider audience than just your friends. It’s not better (by no means), just different.
- Search Engine Optimization (SEO)
When looking at search engines, Google is the undisputed leader at the top of the list. With Google+ being one of Google’s products it is no wonder that businesses that have well established Google+ profiles’ content gets ranked higher than those not on Google+. Let’s face it – wouldn’t you rather promote your own content than someone else’s?
It is however important to note that although Google+ can be very valuable for your SEO efforts you should not focus on it at the expense of adding quality content to your website.
Read more about SEO here.
Although I wouldn’t recommend Google+ as a stand-alone solution to your online marketing or social media needs, it definitely should form part of your social media strategy.
I will be exploring how to effectively use Google+ a bit further, so look out for those articles.