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Should I use Google+ for my business?

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Google+ for BusinessThe subject of Google+ for Business has been much debated over the past few years. Should I use Google+ for my business? Is it worth the time and effort? The short answer is YES.

Why do I say YES to Google+ for my business?

  1. User Base

Google+ has been around for 3 years now and despite a lot of criticism that it won’t take off the opposite has been proven true. With over 300 million active users it definitely is a platform that should form part of your online marketing strategy.

  1. What does Google+ offer?

One of the most attractive features of Google+ is that unlike other social media platforms messages to your customers can be more targeted with features like hangouts, communities and circles.

With Google+ Communities you can easily interact with potential clients. Being part of the conversation is a great way to connect with customers and grow your client base. It also allows you to learn more about what clients want and establish where there is a gap in the market or a specific need.

With Google+ Circles you can add customers to different circles in order to send them targeted messages. This ensures that no effort gets wasted.

Google+ Hangouts is another opportunity to become part of the conversation. Here you can connect with like-minded people, share ideas or even show off your skills.

  1. Google+ isn’t Facebook nor Twitter

Facebook and Twitter are excellent social media platforms and should not be disregarded. But Google+ should definitely be added to the mix. Here you don’t have a 140 character limit and you have a much wider audience than just your friends. It’s not better (by no means), just different.

Read more about how to use Facebook Effectively

Your reputation in social media
  1. Search Engine Optimization (SEO)

When looking at search engines, Google is the undisputed leader at the top of the list. With Google+ being one of Google’s products it is no wonder that businesses that have well established Google+ profiles’ content gets ranked higher than those not on Google+. Let’s face it – wouldn’t you rather promote your own content than someone else’s?

It is however important to note that although Google+ can be very valuable for your SEO efforts you should not focus on it at the expense of adding quality content to your website.

Read more about SEO here.

In conclusion

Although I wouldn’t recommend Google+ as a stand-alone solution to your online marketing or social media needs, it definitely should form part of your social media strategy.

I will be exploring how to effectively use Google+ a bit further, so look out for those articles.

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