Facebook Pages are the window of your business. Unlike websites, Facebook Pages are constantly updated with new information, happenings or specials. If used correctly it can be your greatest communication tool.
Your Facebook Page is a platform for you not only to give through important information, but also to receive it.
If used correctly it can be a very effective tool with which to receive feedback – and feedback helps you improve your business!
What to do:
Go to https://www.facebook.com/pages/create/?ref_type=registration_form.
You will have to log in with your own username and password.
Choose the right type of page that you want … Is the page for a small business, an artist or a big company?
From there you just follow the steps and focus on the main elements as listed below.
Tip: the more info you give the easier it will be for users to find your page.
The main elements:
- Profile Image
The profile image should be your company logo
Specifications: 180 x 180 pixels
- Cover Photo
Use a photo that captures the essence of your brand and showcases your product or service. Images are powerful ways of capturing the audience’s attention, so don’t mess it up and always be honest!
Specifications: 851 x 315 pixels
Cover photos cannot include:
- Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “Get it now” or “Tell your friends”
It is against the rules as set out by the Facebook developers.
- About Section
Tell the world who you are. Again here it is very important to be honest! Nothing loses customers faster than portraying a false image! Honesty and transparency are key.
- Page info
Fill in all the fields – website address, business hours, etc. Here you want to be as detailed as possible as it makes it easier for people to find your Page. There is also nothing more frustrating than visiting a company’s Page but there is no information on the company!
Make sure that your Facebook Web Address correlates with your Page Name / Business Name.
You are now ready to go! Look out for my next post on how to use Facebook effectively …