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Author Archive for Melinda du Plooy

How to use Facebook effectively

How to use Facebook effectivelyIf you are not sure what to do with your facebook page now that you created it, this article is for you. Just a few simple steps can make all the difference.  If you want to know how to use Facebook effectively we need to start at the beginning …

What are your goals?
Firstly it is very important to establish your goals …what do you want to achieve with your Facebook Page?
Secondly get a clear idea of who your target market is? Who is your audience? Who are you talking to?

As soon as that is clear you can decide on what type of post you should post. Tailored with the right message to the right people. There is no sense in posting anything if you are not clear on why you are doing it in the first place … Example: you are not going to post messages about skateboards if your target market is over 80!!! Firstly the over 80’s are rarely on facebook and secondly why would they be interested in skateboards?

Possible Goals
You want to create brand awareness
You want to engage with your customers
You want to grow your consumer base

Your reputation in social media

Whatever your goal may be, one important aspect remains … you cannot achieve anything if you don’t have people on your Facebook Page! You need people who are active, engaged and interested! The more they engage, the more people will see your posts and the more people will like your page!

How do you do that?
It is simple … Get people to engage with your Page timeline!

It is important to get the people to engage. Why? If they are engaged they are more likely to participate and more likely to share, like and comment. As soon as this happens your posts will spread like wildfire! The more it spreads, the more people you reach!

  • Share updates, questions, photos, links, infographics, text and other content on your Page regularly. Use different types of posts to keep it interesting.
  • Post at least a few times a week so people who like you see your stories in their news feeds and visitors to your Page always see something new.
  • Don’t make it all about ME ME ME. ME gets boring after a while, so post some interesting stuff related to your page as well.
  • Your posts must be shareable! By this I mean it should be good enough for other people to want to share it. If it doesn’t make me look good, why would I want to share it with my friends?
  • Make sure people notice your most important content by pinning posts to the top of your Page or highlighting/starring them so they’re bigger.
  • Respond! Respond! Respond! When people engage with you, make sure to respond so they know you’re listening. By not responding in a timely manner you will lose not only clients/customers but it will do your brand damage. If they know your page is where they can get answers they will keep on coming back.

What about BAD comments?
Always and I mean ALWAYS respond whether it is a bad comment or a great comment. Use bad and great comments as feedback on how to better your business. If someone liked something a lot, maybe more of that. If someone had a bad experience use that info to better your business. In business nothing is more valuable than feedback. We need to know what clients/customers think of us and we need to build on that! Facebook and social other social media means that you don’t have to pay thousands of rands for surveys or focus groups – you can have feedback for free! USE IT!

How to set up your Facebook Page

How to set up your business Facebook PageFacebook Pages are the window of your business. Unlike websites, Facebook Pages are constantly updated with new information, happenings or specials. If used correctly it can be your greatest communication tool.

Your Facebook Page is a platform for you not only to give through important information, but also to receive it.

If used correctly it can be a very effective tool with which to receive feedback – and feedback helps you improve your business!

What to do:

Go to https://www.facebook.com/pages/create/?ref_type=registration_form.
You will have to log in with your own username and password.

Choose the right type of page that you want … Is the page for a small business, an artist or a big company?

From there you just follow the steps and focus on the main elements as listed below.

Tip: the more info you give the easier it will be for users to find your page.

The main elements:

Your reputation in social media
  1. Profile Image

The profile image should be your company logo
Specifications: 180 x 180 pixels

  1. Cover Photo

Use a photo that captures the essence of your brand and showcases your product or service. Images are powerful ways of capturing the audience’s attention, so don’t mess it up and always be honest!
Specifications: 851 x 315 pixels

Cover photos cannot include:

  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  • Calls to action, such as “Get it now” or “Tell your friends”

It is against the rules as set out by the Facebook developers.

  1. About Section

Tell the world who you are. Again here it is very important to be honest! Nothing loses customers faster than portraying a false image! Honesty and transparency are key.

  1. Page info

Fill in all the fields – website address, business hours, etc. Here you want to be as detailed as possible as it makes it easier for people to find your Page. There is also nothing more frustrating than visiting a company’s Page but there is no information on the company!

Make sure that your Facebook Web Address correlates with your Page Name / Business Name.

Start Posting:

You are now ready to go! Look out for my next post on how to use Facebook effectively

5 steps to creating a successful online marketing campaign

Follow these five easy steps to create a successful online marketing campaign for your business.

1. Create a consistent look and feel
This is important in order to establish a strong brand.

2. Identify your target audience
Ask questions like: Who are you talking to? Who is my customers?

Your reputation in social media

3. Pick your channels
Ask where on the web do my customers “hang out”? Whether it is Facebook, Twitter, LinkedIn, YouTube, Google+ … that is where you go!

4. Create content that is clear and understandable to the everyday person; content that can be repurposed or adapted to suit different channels.
Remember that just because it makes sense to you, doesn’t mean it will make sense to the lay-man.

5. Get your staff on the same page
It wouldn’t do your business any good if staff is not up to date on what you are posting or offering online!

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