Follow these five easy steps to create a successful online marketing campaign for your business.
1. Create a consistent look and feel
This is important in order to establish a strong brand.
2. Identify your target audience
Ask questions like: Who are you talking to? Who is my customers?
3. Pick your channels
Ask where on the web do my customers “hang out”? Whether it is Facebook, Twitter, LinkedIn, YouTube, Google+ … that is where you go!
4. Create content that is clear and understandable to the everyday person; content that can be repurposed or adapted to suit different channels.
Remember that just because it makes sense to you, doesn’t mean it will make sense to the lay-man.
5. Get your staff on the same page
It wouldn’t do your business any good if staff is not up to date on what you are posting or offering online!